Boulder B-Sides Shared 10/5

Boulder B-SidesKickoff

The brief, the scope of work, and the schedule for the brand identity.

01

Project brief

Hi everyone, this page is what we'll go through together.

The creative brief your team wrote is below, as you wrote it. Tell me what matters most in it, and I'll come back with a response at the brand character meeting.

01-01Creative brief

Severin sent this over, written with the team at the Community Foundation, the City of Boulder, and the Boulder County Arts Alliance.

Creative Brief: Boulder B-Sides Community Foundation Boulder County
The brief opens in a new tab with the link below.
Open the creative brief
The brief and the scope of work

Your brief was written before the scope of work existed. It names a website, online event listings, and press releases, which are not part of the project. Copywriting and production are also outside the scope.

Section 02 is the full list of what the project covers. Anything outside it we can talk about separately.

02

Scope of work

The phases run in the order below. Every phase ends with a review meeting. I bring finished work, we go through it together, and then we move to the next phase. Small edits are handled inline and shown within the next presentation or deliverable.

01Kickoff

We review the scope of work and build the inputs that shape the brand decisions.

Includes
  • Kickoff meeting. With everyone on your project team, covering:
    • The scope of work, the schedule, and how we work together
    • The creative brief and materials your team provided
    • Creative direction. Who the program is for, the goal for visual communication, and directions to avoid
You get
  • Project brief. A written summary of the kickoff, with the approach, schedule, and deliverables confirmed. Sent before the brand character meeting.
02Brand character

Two conceptual directions that preview the brand look and feel.

Includes
  • Brand character previews. Two, developed in parallel, each with:
    • Logo mark directions to guide the design of your brand symbol
    • Layout and typography ideas to set the tone for your system
    • Samples of visual elements like photography, illustration, and graphics that express your story
    • A suggested color palette to anchor your look and feel
  • Review meeting. We look at both directions together, and you pick the one that moves forward.
You get
  • Brand character document. Each direction, with the thinking behind it.
  • Selected direction. Carried into Brand identity.
03Brand identity

The marks and system that carry your brand everywhere it needs to appear.

Includes
  • Primary mark. With a logo lockup and secondary iteration.
  • Iconic mark. A simplified graphic for the social avatar, the favicon, and other small applications.
  • Review meeting. The identity concept, with the thinking behind it.
You get
  • Brand identity document. With the reasoning behind the choices.
  • Logo artwork. Every mark and arrangement, in AI, EPS, PDF, PNG, and SVG.
04Campaign materials

The identity built out across the pieces the program needs for the announcement and the festival, plus the page your team works from. Presented together with the brand identity.

Includes
  • Application design. The identity carried across social, print, and the storefronts.
  • Review meeting. Every application, shown with the brand identity.
You get
  • Social templates. Two, one with image and text and one text only.
  • CRM templates. Two, square, in the same two arrangements.
  • Print poster template. One, built around the copy your team provides.
  • Window application. One design for the storefront glass.
  • Signage and wayfinding concept. One design for a second storefront placement, chosen together during the work.
  • Figma file. With the social and CRM templates.
  • Brand guidelines. A page with the logo, color, type, graphic elements, and the rules for using them.
Your project team

Tatiana Hernandez, Lauren Click, and Charlotte LaSasso approve direction, with Severin Lier coordinating. Those people stay involved from kickoff through completion. If someone new joins partway through and their input changes approved direction, that becomes a change in scope and I'll quote the adjustment before the project continues.

03

Project schedule

Three weeks from kickoff to final delivery, built around a one business day turnaround on each deliverable.

Kickoff meeting. The scope of work, your brief, and creative direction.
Mon 10/5
Project brief. The written summary of this meeting.
Thu 10/8
Brand character review. Two directions, and you pick the one that moves forward.
Tue 10/13
Brand identity and campaign materials review. The identity with every application, shown together.
Tue 10/27
Final delivery. Artwork, documents, the Figma file, and the brand guidelines. Delivery closes the project.
Thu 10/29
Schedule changes

Phase dates can shift with availability. The poster copy your team writes is due at the brand character meeting. Phase 04 moves if it arrives later.

04

From your team

We can settle the blackout dates at the kickoff.

04-01
Blackout dates. Any days across October when Tatiana, Lauren, or Charlotte are unavailable. I'll build the review meetings around them.
04-02
Poster copy. The copy the print poster template is built around, due at the brand character meeting.
04-03
Partner logos. Current artwork for the three organizations, if the partner credit appears on the printed pieces and the storefronts.
05

Open questions

I've included my recommendation where I have one.

05-01
The Flatirons. Your brief names them as a visual anchor for an international audience and also says to avoid another Flatirons identity. I'd leave them out and find the sense of place somewhere else.
05-02
Distance from Sundance. Your brief asks for a connection to the energy of the moment and a clear distinction from the festival. How far apart do you want those to read?
05-03
The second storefront placement. The signage and wayfinding concept is one design, and the placement is chosen together during the work. I'd name the candidates at the kickoff.
05-04
Partner credit. The three organizations on the window graphics, the poster, and the signage. I'd use one lockup, the same way everywhere.